The Flora Story
Taking the dogs for a walk. Sitting around a table filled with family, food, and laughter. The feeling of beach sand between our toes.
These are some of life’s simple joys that we take for granted every day. But the reality is that we rely very heavily on one thing to keep enjoying these simple moments today, tomorrow, and into the future. Our health.
There is one health risk in particular that is threatening the lives and well-being of more and more people in South Africa, and across the world. Heart disease has been called Africa’s hidden epidemic, with 1 in 3 men and 1 in 4 women in South Africa at risk of cardiovascular disease before the age of 60 years.
Flora’s mission is to make the world’s hearts healthier, so that more people can get the most out of life today, and enjoy more tomorrows. Flora has a strong heritage in health care. It was developed by Unilever in the 1960s in direct response to the Dutch medical community’s request for a heart-friendly alternative to butter and lard. As a result, the first spread that was high in polyunsaturated fats was produced by Flora in 1960, and launched into select pharmacies. In 1962, Flora became available in grocery stores.
Since then, the Flora brand has grown from strength to strength, offering consumers in South Africa (and across the world) a variety of heart-healthy spreads that they can enjoy as part of a well-balanced diet. Everything that we do as a brand – from new product development, to consumer education – is driven by our desire to help more people get more out of life for longer (and backed up by the latest research into health and nutrition).
Thanks to the expert blend of seed oils in Flora, it is a source of the essential fats that your body needs. It’s rich in Omega 3 and also contains vitamin A, D, and E. And with a range of different products, there’s a Flora to suit every need.